Research!! - Target Audience

Target Audience! 

In order to create my magazine cover, contents and article appropriate to my target audience i needed to find some information out and this was done by handing out a questionnaire out to five girls and five boys aged between 16 - 18 years which to whom i decided to make my target audience as findings from this questionnaire suggested that there where not any magazines released which catered to this specific niche target audience along with the genre's they are interested in.  


Firstly i had to create the audience questionnaire in which i would ask relevant questions to find out information on what my intended audience are interested, it consisted of 10 questions which had a box to tick where relevant in most questions the participants where allowed to tick more then one box. This is what it looked like:

Here are two filled out forms by an anonymous male and female: 

The following are the results that where obtained after the questionnaire had been completed by all the participants:

The age range that I am planning on catering to are teenagers aged from 16 - 18 however, it also cater to ages up to 25 as it is a young peoples magazine. Therefore, I gave this questionnaire to people aged 16 - 18.

In order to get a fair representation of my target audience i handed the questionnaire too five males and five females in order to get unbiased opinions and information which would give me direction in creating a successful music magazine cover.

The next question was to determine what type of genre's my intended audience would be interested in and the results i gained where that the genre which i was intending to cater around is alongside R&B the most popular genre that was listened to by teenagers aged 16 - 18. However, I feel as though this genre alongside this age group is not properly catered for and therefore, i feel as though this is what i plan on doing,



The proof for my previous statement was in the following question of my questionnaire the question was asked on whether they had any knowledge of whether a magazine was currently out that catered to their age range and the genre's that they are interested in and all ten members that took part in my questionnaire where not aware of any magazine that currently did this and this supported my idea of creating a magazine to rectify this.

I needed to know whether people aged 16 - 18 currently purchased magazines as then my choice to create a magazine for this age range would be wrong and this is what i found. I found out that 90% of the participants involved in filling this questionnaire at least occasionally purchase magazines and 60% within that regularly purchase magazines. This is very positive information as this age group is interested in magazines and therefore, not having any magazine that tend to this age group leaves a big gap to which needs to be tended to and this is why i am catering for this age group.

Following this the next question which needed to be asked was whether the participants would actually purchase the magazine if one came out which tended to this age range along with the genre that they are interested in and surprisingly all the participants agreed that they would purchase it including the 10% that showed they did not usually purchase magazines.
Therefore, it would be smart to tend to this category.

To keep within the intended audiences interests the question needed to be asked of whether the magazine would need to be a weekly or monthly magazine this is also because this information would then determine the cost of the magazine as a weekly magazine would cost much less then a monthly magazine and also the contents of the magazine would be much higher if the magazine was a monthly as to a weekly. Results showed that the majority of the participants preferred the magazine to be a weekly magazine i feel as though this would be because they want to be kept up to date with the latest releases and artists along with news.

As expected following the previous question the prices expected to pay for the magazine where of the lower choices as the most popular release time table for the magazine was weekly so it was expected that participants expected to pay much less however, surprisingly some participants would pay a little more for a magazine that catered to their specific age and music interests.

This responses to this question where very interesting as this question would determine what topics the intended audience would be interested in. It was found that the female audience where interested on gossip where as the male part of the audience where interested in news. However both male and female participants where interested in new releases and artists which was predicted.

This question was just asked to ensure the type of artists that my intended audience would be interested in as female audiences could be more interested in male artists and vice versa  for males. However, all the participants where interested in all types of artists.






All these results gave me valuable information as to what the contents of my magazine could be and also what the interests of my intended audience are.